Startup porn dictates that you should [just build the product](https://news.ycombinator.com/item? and that blogging is the best form of networking. Here is the holy truth – build it, and no one will come; blog it, and no one will read it.
I wrote a beautiful blog post, then what?
No one would read it, not even Google if you did not tell Google that the website exists. The best way for Google to know about the beautiful prose you wrote is, unfortunately, for someone famous or a major news site to post it online.
Ahh, so you have to find that editor on a major news site, reach out with a quick blurb, and hope that he cares enough about what you wrote and is willing to reblog your content.
Alternatively, you can share it with an existing community on one of those web2.0 platforms such as Reddit or a forum.
My point is, it takes work to distribute your content.
It is all about the distribution channel
When you build an app, you have to post it on the App Store or Google Play. It is where people go to find apps.
When you write great content, you have to post it to a platform for which people care about. Reddit used to be awesome for this, but most moderators realized that businesses have been gaming Reddit for growth.
But Reddit is just a convenient distribution channel. The best distribution channels are targeted AND allow you to send personal messages.