19 Best Data Enrichment APIs in 2025

What's worse than inaccurate data? Incomplete data.

Raw data lacks the depth and context necessary to be truly useful.

This is where data enrichment comes in to help fill the gaps.

What is data enrichment?

Data enrichment involves enhancing raw data by adding valuable information from external sources.

Imagine having a list of customer names and email addresses. Data enrichment can augment this list with details like job titles, company names, social media profiles, and other relevant information.

This enriched data offers a more complete view of your prospects/customers, allowing you to do much more in many different aspects.

Understanding APIs

To efficiently perform data enrichment, businesses often use APIs.

An API, or Application Programming Interface, is like a translator that allows different software applications to communicate with each other.

One system requests data or services from another system and receive a response, in a structured way.

How data enrichment APIs work

Data enrichment APIs are specialized tools that add external information to your exisiting datasets programmatically.

Instead of manually searching for and inputting additional data, these APIs automate the process.

For example, if you have a customer's name and email address, a data enrichment API can automatically retrieve and add their job title, company details, and social media profiles to your database.

It saves time, ensures accuracy by reducing manual entry errors, keeps information up-to-date with real-time updates, and handles large volumes of data efficiently.

Benefits of Data enrichment APIs

Data enrichment APIs have a wide range of applications, including:

Improved customer insights

Enriched data helps create detailed customer profiles, enabling personalized marketing and enhanced customer experiences.

It augments existing customer information with additional data points such as demographic details, social media activity, and purchasing history, so you understand the customers' needs and preferences better.

This allows for more targeted marketing campaigns, higher customer satisfaction, and increased loyalty.

Enhanced lead scoring

Add context to leads for accurate scoring and prioritization.

Data enrichment APIs can provide additional information about potential leads, such as their company size, industry, job role, and beyond.

This extra data helps sales and marketing teams prioritize high-value leads, streamline their outreach efforts, and increase conversion rates.

Enhanced lead scoring ensures your most promising leads receive the attention they deserve, improving overall sales efficiency.

Fraud detection

Enriched data can help identify suspicious patterns and behaviors, enhancing fraud detection mechanisms.

By integrating data from various sources, you gain a comprehensive view of transactions and user activities.

This makes it easier to spot anomalies and detect fraudulent activities early on.

For example, enriched data might reveal inconsistencies in billing addresses, unusual purchasing patterns, or mismatched user information, all of which can signal potential fraud.

Market research

Market trends and competitor activities are highted with data enrichment.

Their research involves bulk analyzing hundreds and thousands of websites and other web assets, which is impossible without a reliable SEO API solution.

By aggregating data from different sources, companies can analyze market dynamics, customer behavior, and competitive landscapes.

This enriched data allows you to make informed strategic decisions, identify new market opportunities, and stay ahead of industry trends.

For instance, enriched data can provide insights into emerging consumer preferences, regional market variations, and competitive pricing strategies.

Fill your data gaps

Enrichment helps in filling gaps and correcting inaccuracies in datasets.

Over time, databases can become cluttered with incomplete or outdated information.

Data enrichment APIs can automatically update and validate data entries, ensuring that records are accurate and up-to-date. This helps you stay on top of competition and snipe opportunities early on.

Clean, enriched data is essential for making accurate forecasts, optimizing operations, and maintaining regulatory compliance.

Personalized customer experiences

Enriched data gives you the power to personalize customer experiences by tailoring products, services, and communications to individual preferences.

For example, a retail company can use enriched customer data to recommend products based on previous purchases and browsing behavior.

Similarly, financial institutions can offer personalized financial advice and product recommendations based on a customer's financial history and goals.

Improved targeting and segmentation

By understanding more about your audience, you can create precise customer segments and deliver relevant content to each group.

This leads to effective marketing campaigns, higher engagement rates, and better return on investment (ROI).

For instance, a travel agency can use enriched data to target customers who have shown interest in specific destinations or travel experiences.

Enhanced customer support

Enriched data can improve customer support by providing support agents with comprehensive customer information.

When a customer contacts support, agents can quickly access their purchase history, previous interactions, and preferences, allowing for faster and more effective resolution of issues.

Personalized support leads to higher customer satisfaction and loyalty.

Business intelligence and analytics

Data enrichment plays a crucial role in business intelligence and analytics by providing a more complete and accurate dataset for analysis.

With enriched data, you can uncover deeper insights, identify trends, and make data-driven decisions.

This can lead to improved operational efficiency, better resource allocation, and enhanced strategic planning.

Investing and startup funding

Enriched data can significantly impact investing and startup funding by providing deeper insights into market trends, investment opportunities, and potential risks.

As an investor, you can leverage enriched data to identify high-potential ventures, understand the competitive landscape, and perform more thorough due diligence.

For startups, enriched data helps in understanding investor behavior, optimizing fundraising strategies, and identifying key growth areas.

Does one of those use cases appeal to you?

Whatever your use case might be, there are no shortcomings of having better data. It enhances business processes by providing that additional context and accuracy to your existing data.

Now, let's dive into the 19 best data enrichment APIs that can help your business.

The 19 best data enrichment APIs

Since this list is rather long, I'll lead with a summarized comparison at the top before the detailed comparison below:

API Key Features Best For

Enrich Layer People and company data, social media profiles Comprehensive data enrichment

Clearbit (Now Breeze Intelligence by HubSpot) Company demographics, employee information, social profiles B2B marketing and sales teams

ZoomInfo Detailed company and contact information Sales teams and lead generation

People Data Labs Extensive profiles, recruiting software background Startups

FullContact Contact data with social media profiles, job titles, KYC Identity verification and fraud detection

Pipl KYC Identity verification and fraud detection

Demandbase Insights into companies and executives Market intelligence and lead scoring

Enrich Detailed people and company information General enrichment

Datanyze Contact information Sales departments

Lusha Contact data with phone numbers, email addresses, company info Sales outreach and marketing teams

Data Axle (Formerly InfoGroup) Business and consumer information Business and consumer information

Coresignal Professional and company data Professional and company data enrichment

Snov.io Information on companies and contacts Lead generation and outreach efforts

LeadGenius Up-to-date business information General enrichment

Mattermark Company data, growth signals, funding data Identifying high-potential prospects

Crunchbase Information on startups and companies Market trends and potential partners or funding/investments

HG Insights Technographic data Technographic insights

Leadspace Detailed information on companies and contacts General enrichment, CRM enrichment

Melissa Business and consumer information Data quality and verification

1. Enrich Layer

[Enrich Layer](https://Enrich Layer.com) (hi, that's us ;-) is a B2B enrichment API that specializes in people and companies.

It provides a wide range of information, including job titles, company details, social media profiles, contact information, and beyond making it a top choice for businesses looking to enhance their data quality and depth.

How to enrich people with Enrich Layer

Enriching people can be as easy as querying our API, specifically our Person Profile Endpoint, with a cURL command, such as:

curl \ -G \ -H "Authorization: Bearer \$\{YOUR_API_KEY\}" \ ' platform' \ --data-urlencode 'the platform_profile_ \ --data-urlencode ' \ --data-urlencode 'github_profile_ \ --data-urlencode 'facebook_profile_ \ --data-urlencode 'twitter_profile_ \ --data-urlencode 'personal_contact_ \ --data-urlencode 'personal_ \ --data-urlencode 'inferred_ \ --data-urlencode ' \ --data-urlencode 'use_ \ --data-urlencode 'fallback_to_ Which would enrich an individual with their professional networks profile URL, but you could also use X or Facebook.

Here's what it would return:

`, "ends_at": null, "company": "FF Real Estate", "company_the platform_profile_url": null, "company_facebook_profile_url": null, "title": "Co-Founder", "description": "Our mission is to provide everyday people seeking financial freedom long before the age of 65 with the ability to contribute to real estate projects that were only accessible in the past for a select few wealthy individuals.", "location": null, "logo_url": null }, { "starts_at": { "day": 1, "month": 1, "year": 2021 }, "ends_at": null, "company": "Mindset Reset Podcast", "company_the platform_profile_url": "https://www.professionalsocialnetwork.com/company/mindset-reset-podcast", "company_facebook_profile_url": null, "title": "Founder", "description": "We dive into the mindsets of the world’s foremost thought leaders and turn them into actionable insights so that others can discover greater happiness, success, and fulfillment.\n\nhttps://podcasts.apple.com/us/podcast/mindset-reset/id1553212607\n\n", "location": "Denver, Colorado, United States", "logo_url": "https://s3.us-west-000.backblazeb2.com/Enrich Layer/company/mindset-reset-podcast/profile? }, { "starts_at": { "day": 1, "month": 1, "year": 2017 }, "ends_at": null, "company": "YouTube", "company_the platform_profile_url": "https://www.professionalsocialnetwork.com/company/youtube", "company_facebook_profile_url": null, "title": "Youtube Content Creator - "John Marty"", "description": null, "location": "Seattle, Washington", "logo_url": "https://s3.us-west-000.backblazeb2.com/Enrich Layer/company/youtube/profile? }, { "starts_at": { "day": 1, "month": 3, "year": 2017 }, "ends_at": { "day": 31, "month": 3, "year": 2021 }, "company": "Amazon", "company_the platform_profile_url": "https://www.professionalsocialnetwork.com/company/amazon", "company_facebook_profile_url": null, "title": "Sr. Manager of Product", "description": "I had a mix of roles at Amazon from Sr. PM to Sr. Manager of Product\nTwo years were spent on Marketplace Product Quality and 2 years in New Business Innovation", "location": "Greater Seattle Area", "logo_url": "https://s3.us-west-000.backblazeb2.com/Enrich Layer/company/amazon/profile? }, { "starts_at": { "day": 1, "month": 1, "year": 2020 }, "ends_at": { "day": 31, "month": 12, "year": 2020 }, "company": "Product School", "company_the platform_profile_url": "https://www.professionalsocialnetwork.com/company/product-school", "company_facebook_profile_url": null, "title": "Featured Speaker", "description": "Product School is a global leader in Product Management training with a community of over one million product professionals. As a featured speaker, I help inspire the next generation of Product Managers to create innovative products and apply best practices in their work.", "location": "Seattle, Washington, United States", "logo_url": " Layer/company/product-school/profile? }, { "starts_at": { "day": 1, "month": 7, "year": 2015 }, "ends_at": { "day": 31, "month": 3, "year": 2017 }, "company": "American Express", "company_the platform_profile_url": "", "company_facebook_profile_url": null, "title": "Senior Global Product Manager", "description": null, "location": "Phoenix, Arizona Area", "logo_url": " Layer/company/american-express/profile? }, { "starts_at": { "day": 1, "month": 3, "year": 2014 }, "ends_at": { "day": 31, "month": 7, "year": 2014 }, "company": "Mile High Automation, Inc.", "company_the platform_profile_url": "", "company_facebook_profile_url": null, "title": "Sr. Product Manager", "description": "Mile High Automation is a Smart Home Technology (Internet of Things) software and hardware development company. Our mission is to flawlessly develop and deliver impeccable software, hardware and system design for the high-end consumer market nationally and internationally. \n\n\u2022 Performed a short term change management engagement to lead a 12 member cross functional team through a major strategy and vision transition\n\u2022 Developed an international supply chain that increased profit margin by 30% on core products\n\u2022 Conceptualized, implemented, and rolled out a CRM that led to a 15% higher month over month close rate; trained sales team on newly created key performance indicators to maximize growth\n\u2022 Developed, implemented and oversaw a training process that scaled to 180+ national subcontractors\n\u2022 Translated user stories into detailed product requirements documents that the software development team used to build new features and functionality \n\u2022 Developed benchmarks for customer service, sales, and traffic conversion to maximize profit \n\n", "location": "Denver Colorado", "logo_url": " Layer/company/mile-high-automation-inc-/profile? }, { "starts_at": { "day": 1, "month": 2, "year": 2012 }, "ends_at": { "day": 31, "month": 5, "year": 2014 }, "company": "EOS Controls", "company_the platform_profile_url": "", "company_facebook_profile_url": null, "title": "Founder/ Chief Operating Officer", "description": "A Smart Home Technology (Internet of Things) software and hardware development company specializing in the mid to high-end condominium market in the United States and South America. \nEOS Controls supports the advancement of affordable and easy to user smart home technology through a network of non-traditional sales channels of architects, designers, and contractors. \n\n\u2022 Coordinated engineering, design, and marketing strategy for the launch of 6 iOS apps\n\u2022 Led a 5 member product team of engineers; conducted daily stand-ups and weekly design review meetings\n\u2022 Managed and prioritized product backlog for development Sprints as well as tested products before release\n\u2022 Effectively placed products through non-traditional distribution channels by identifying and developing relationships with over 100 national and international builders, architects, and designers\n\n", "location": "Miami, Florida", "logo_url": "? }, { "starts_at": { "day": 1, "month": 11, "year": 2002 }, "ends_at": { "day": 31, "month": 1, "year": 2012 }, "company": "Axxis Audio", "company_the platform_profile_url": "", "company_facebook_profile_url": null, "title": "President/Founder", "description": "Specializing in Smart Home Technology - Home Automation, Internet of Things\n\n\u2022 Raised $10,000 in investment to develop a home theater and home automation sales and installation business that grew to multi-million dollar sales (sold the company in 2011)\n\u2022 Developed mission-centric training, responsibility, and accountability framework \n\u2022 10 Direct Reports\n\u2022 Responsible for resource planning, scheduling, and project management \n\u2022 Filled the role of HR and developed a team building program for 10 direct reports, that included formal training, personal and professional peer support, mentoring and professional development; resulting in 20% higher retention rate and improved trust and communication\n\u2022 Deployed an ERP Solution in 2007 that unified 5 departments and provided a central reporting and accountability framework for a 23% employees productivity gain\n\u2022 Handled acquisition of 2nd largest competitor Cobalt Automation", "location": "Durango Colorado", "logo_url": " Layer/company/axxis-audio/profile? } ], "education": [ { "starts_at": { "day": 1, "month": 1, "year": 2013 }, "ends_at": { "day": 31, "month": 12, "year": 2015 }, "field_of_study": "Finance + Economics", "degree_name": "Master of Business Administration (MBA)", "school": "University of Colorado Denver", "school_the platform_profile_url": "", "school_facebook_profile_url": null, "description": null, "logo_url": "? "grade": null, "activities_and_societies": null }, { "starts_at": { "day": 1, "month": 1, "year": 2015 }, "ends_at": { "day": 31, "month": 12, "year": 2015 }, "field_of_study": null, "degree_name": "School of Software Development", "school": "Galvanize Inc", "school_the platform_profile_url": "", "school_facebook_profile_url": null, "description": "rails, ruby, rspec, capybara, bootstrap, css, html, api integration, Jquery, Javascript", "logo_url": "? "grade": null, "activities_and_societies": null }, { "starts_at": { "day": 1, "month": 1, "year": 1999 }, "ends_at": { "day": 31, "month": 12, "year": 2005 }, "field_of_study": "Business", "degree_name": "BA", "school": "Fort Lewis College", "school_the platform_profile_url": "", "school_facebook_profile_url": null, "description": null, "logo_url": "? "grade": null, "activities_and_societies": null }, { "starts_at": { "day": 1, "month": 1, "year": 2002 }, "ends_at": { "day": 31, "month": 12, "year": 2002 }, "field_of_study": null, "degree_name": "Japanese Language and Literature", "school": "Yamasa Institute Okazaki Japan", "school_the platform_profile_url": null, "school_facebook_profile_url": null, "description": null, "logo_url": null, "grade": null, "activities_and_societies": null }, { "starts_at": { "day": 1, "month": 1, "year": 2000 }, "ends_at": { "day": 31, "month": 12, "year": 2000 }, "field_of_study": null, "degree_name": "Spanish Language and Literature", "school": "Inter American University of Puerto Rico, San German Campus", "school_the platform_profile_url": "", "school_facebook_profile_url": null, "description": null, "logo_url": "? "grade": null, "activities_and_societies": null }, { "starts_at": { "day": 1, "month": 1, "year": 1996 }, "ends_at": { "day": 31, "month": 12, "year": 1999 }, "field_of_study": null, "degree_name": "High School", "school": "Western Reserve Academy", "school_the platform_profile_url": "", "school_facebook_profile_url": null, "description": null, "logo_url": "? "grade": null, "activities_and_societies": null } ], "languages": [ "English", "Japanese" ], "accomplishment_organisations": [], "accomplishment_publications": [], "accomplishment_honors_awards": [], "accomplishment_patents": [], "accomplishment_courses": [], "accomplishment_projects": [ { "starts_at": { "day": 1, "month": 3, "year": 2015 }, "ends_at": null, "title": "gMessenger", "description": "gMessenger was built using Ruby on Rails, and the Bootstrap HTML, CSS, and JavaScript framework. It uses a Websocket-Rails integration to post a user's message content to the page in real time, with no page refresh required. gMessenger also includes custom authentication with three different permissions levels.", "url": "" }, { "starts_at": { "day": 1, "month": 1, "year": 2015 }, "ends_at": null, "title": "Taskly", "description": "A task and project management responsive web app utilizing Ruby on Rails - CSS and HTML", "url": "" } ], "accomplishment_test_scores": [], "volunteer_work": [ { "starts_at": { "day": 1, "month": 1, "year": 2018 }, "ends_at": null, "title": "Mentor", "cause": "Children", "company": "IDEO", "company_the platform_profile_url": "", "description": "Early Childhood Innovation Prize Mentorship", "logo_url": "? } ], "certifications": [ { "starts_at": null, "ends_at": null, "name": "SAFe Agile Framework Practitioner - ( Scrum, XP, and Lean Practices in the SAFe Enterprise)", "license_number": null, "display_source": null, "authority": "Scaled Agile, Inc.", "url": null }, { "starts_at": null, "ends_at": null, "name": "SCRUM Alliance Certified Product Owner", "license_number": null, "display_source": null, "authority": "Scrum Alliance", "url": null } ], "connections": 6532, "people_also_viewed": [ , , , , , , , , ,

], "recommendations": [ "Rebecca Canfield\n\n\n\nJohn Marty is a genius at his craft. He is skilled in the art of making people feel empowered to seek out roles that they are qualified for, ask for salaries that they deserve, and creates a kind of pay it forward lifestyle. John helps you to get to places that you only thought were possible for other people. Anyone that is fortunate enough to learn from John should consider themselves extremely lucky. I know I do. ", "Zoe Sanoff\n\n\n\nJohn is so focused on helping guide you through an interview process not just for Amazon but on interviewing in general. I've generally done well at interviewing, my skills are top notch now. John is so focused on on his clients and really goes above and beyond. John is genuine, knowledgeable, well spoken and non-judgemental. He is so encouraging, so positive and really easy to talk to. Thank you John!" ], "activities": [], "similarly_named_profiles": [], "articles": [], "groups": [ { "profile_pic_url": null, "name": "Product Management Underground", "url": "https://www.professionalsocialnetwork.com/groups/13905812" }, { "profile_pic_url": "https://media.licdn.com/dms/image/C4E07AQF2EKTooicxbg/group-logo_image-shrink_400x400/0/1631006354581? "name": "Find Your Why (webinar follow-up)", "url": "https://www.professionalsocialnetwork.com/groups/12431669" } ], "skills": [ "Product Development", "Start-ups", "Marketing", "Business Development", "Product Marketing", "Leadership", "Management", "New Business Development", "Business Strategy", "Entrepreneurship", "Business Planning", "Consumer Electronics", "Product Management", "Marketing Strategy", "Adobe Creative Suite", "Budgets", "Analysis", "Business Start-up", "Branding", "Strategic Planning", "Ruby on Rails", "HTML5", "CSS", "Evangelism", "Social Media", "Public Speaking" ], "inferred_salary": { "min": null, "max": null }, "gender": null, "birth_date": null, "industry": null, "extra": { "github_profile_id": null, "twitter_profile_id": "johnRmarty", "facebook_profile_id": null }, "interests": [], "personal_emails": [ "[email protected]" ], "personal_numbers": [ "+19707495020" ] } ` Additionally, a social media profile URL isn't the only possible method to enrich a person's profile. You could also use our Search API with a name or company, or use solely an email and beyond.

For all options, it's best to take a look at our documentation.

We also recently [released a new YouTube video](https://www.youtube.com/watch? where we explain scraping the platform accounts specifically, both individually and in bulk, and even include the Python code used.

You can see that below:

💡Note: You can create your account for free here and try out a person or company enrichment right now. You'll just need to grab your API key after creating your account.

How to enrich companies with Enrich Layer

The only thing that changes here is the endpoint, which would be the Company Profile Endpoint instead.

Here's another example using cURL:

curl \ -G \ -H "Authorization: Bearer \$\{YOUR_API_KEY\}" \ ' platform/company' \ --data-urlencode ' \ --data-urlencode 'resolve_numeric_ \ --data-urlencode ' \ --data-urlencode 'funding_ \ --data-urlencode 'exit_ \ --data-urlencode ' \ --data-urlencode ' \ --data-urlencode 'use_ \ --data-urlencode 'fallback_to_ As you can see above we're using a the platform company URL, and it would return something similar to this:

\{ "the platform_internal_id": "1441", "description": "A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone. Check out our career opportunities at goo.gle/3DLEokh", "website": "https://goo.gle/3DLEokh", "industry": "Software Development", "company_size": [10001, null], "company_size_on_the platform": 287003, "hq": \{ "country": "US", "city": "Mountain View", "postal_code": "94043", "line_1": "1600 Amphitheatre Parkway", "is_hq": true, "state": "CA" \}, "company_type": "PUBLIC_COMPANY", "founded_year": null, "specialities": [ "search", "ads", "mobile", "android", "online video", "apps", "machine learning", "virtual reality", "cloud", "hardware", "artificial intelligence", "youtube", "software" ], "locations": [ \{ "country": "US", "city": "Mountain View", "postal_code": "94043", "line_1": "1600 Amphitheatre Parkway", "is_hq": true, "state": "CA" \}, \{ "country": "US", "city": "New York", "postal_code": "10011", "line_1": "111 8th Ave", "is_hq": false, "state": "NY" \}, \{ "country": "NL", "city": "Amsterdam", "postal_code": "1082 MD", "line_1": "Claude Debussylaan 34", "is_hq": false, "state": "North Holland" \}, \{ "country": "BR", "city": "Sao Paulo", "postal_code": "04538-133", "line_1": "Avenida Brigadeiro Faria Lima, 3477", "is_hq": false, "state": "SP" \}, \{ "country": "CA", "city": "Kitchener", "postal_code": "N2H 5G5", "line_1": "51 Breithaupt St", "is_hq": false, "state": "ON" \}, \{ "country": "IE", "city": "Dublin", "postal_code": null, "line_1": "Barrow Street", "is_hq": false, "state": "County Dublin" \}, \{ "country": "IN", "city": "Bengaluru", "postal_code": "560016", "line_1": "Old Madras Road", "is_hq": false, "state": "Karnataka" \}, \{ "country": "US", "city": "Boulder", "postal_code": "80302", "line_1": "2590 Pearl St", "is_hq": false, "state": "CO" \}, \{ "country": "US", "city": "Seattle", "postal_code": "98103", "line_1": "601 N 34th St", "is_hq": false, "state": "WA" \}, \{ "country": "AU", "city": "Sydney", "postal_code": "2009", "line_1": "48 Pirrama Rd", "is_hq": false, "state": "NSW" \}, \{ "country": "US", "city": "Irvine", "postal_code": "92612", "line_1": "19510 Jamboree Rd", "is_hq": false, "state": "CA" \}, \{ "country": "US", "city": "Chicago", "postal_code": "60607", "line_1": "320 N Morgan St", "is_hq": false, "state": "IL" \}, \{ "country": "IN", "city": "Mumbai", "postal_code": "400051", "line_1": "3 Bandra Kurla Complex Road", "is_hq": false, "state": "Maharashtra" \}, \{ "country": "PH", "city": "Taguig City", "postal_code": null, "line_1": "5th Ave", "is_hq": false, "state": "National Capital Region" \}, \{ "country": "SG", "city": "Singapore", "postal_code": "118484", "line_1": "3 Pasir Panjang Rd", "is_hq": false, "state": "Singapore" \}, \{ "country": "IN", "city": "Hyderabad", "postal_code": "500084", "line_1": "13", "is_hq": false, "state": "TS" \}, \{ "country": "AU", "city": "Melbourne", "postal_code": "3000", "line_1": "90 Collins St", "is_hq": false, "state": "VIC" \}, \{ "country": "US", "city": "San Bruno", "postal_code": "94066", "line_1": "901 Cherry Ave", "is_hq": false, "state": 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"organization" \}, \{ "the platform_profile_url": null, "name": "Arnold Schwarzenegger", "type": "person" \}, \{ "the platform_profile_url": null, "name": "Henry Kissinger", "type": "person" \}, \{ "the platform_profile_url": null, "name": "Shaquille O'Neal", "type": "person \}, \{ "the platform_profile_url": null, "name": "Tiger Woods", "type": "person" \} ] } ], "categories": [ "advertising-6cb6", "collaboration", "enterprise-software", "information-technology-dbca", "search-engine-0d39" ], "customer_list": null } Of course like pulling person B2B data, there are also alternative ways to pull company data such as our Company Search Endpoint.

Anyway, now that you know a bit about our two most commonly used API endpoints, I'll carry on:

Enrich Layer Pros

• Comprehensive data coverage for both individuals and companies

• An extensive amount of data is available

• Provides job-based data

• Provides contact information

• Can scrape in real-time

• Competitive pricing

• Easy integration with existing systems

• Detailed and well-maintained documentation

Enrich Layer Cons

• It may not cover every profile you try depending on the privacy settings of the individual you're trying to enrich

Enrich Layer Pricing

We offer a free trial that provides you with 10 free credits, as well as a pay-as-you-go plan and cheaper subscription plans with longer commitments. For those, our plans start at $49/month, providing higher request limits and additional features. Custom pricing is available for enterprise needs.

If you're interested in creating your account, you can do so for free right here. To learn more about our pricing, click here.

Best for

Businesses that need comprehensive and reliable data enrichment.

2. Clearbit (Now Breeze Intelligence for HubSpot)

Recently acquired by HubSpot, Clearbit's API provides insights into companies and individuals, focusing on firmographic and technographic data.

It's particularly useful for B2B marketing and sales teams looking to build complete customer profiles and improve targeting.

ClearbitPros

• Extensive firmographic data

• Easy integration

Clearbit Cons

• Common complaints about data accuracy and freshness

• You'll have to go through their sales department

• Recently purchased by Hubspot (which could be good or bad; depending on how you look at it)

Clearbit Pricing

Unfortunately, Clearbit keeps their pricing locked behind a sales team. Many sources claim the service starts at $99/mo, but with the new acquisition, the pricing may not be relevant now.

Best for

B2B marketing and sales teams.

3. ZoomInfo

ZoomInfo offers detailed company and contact information, making it a valuable resource for sales and lead generation.

Its API provides access to a vast database of business profiles, helping sales teams target and connect with the right contacts.

ZoomInfo Pros

• Extensive database of business contacts

• Detailed company profiles

• Advanced filtering options

• Very good at contact information

ZoomInfo Cons

• Complex pricing structure

• You'll have to go through their sales department

ZoomInfo Pricing

ZoomInfo offers custom pricing based on usage and specific needs. Sources claim the pricing starts as high as $14,995/year.

Best for

Sales teams and lead generation efforts.

4. People Data Labs

People Data Labs’ API allows you to fill in gaps in your customer data using information you already have.

They advertise over 3.1 billion people profiles that can be searched, sourced, and used to augment your existing data.

We actaully have a full review on People Data Labs, so be sure to check that out.

People Data Labs Pros

• Good support

• Self-serve experience

People Data Labs Cons

• Can be too reliant on data pulled from professional networking platforms

People Data Labs Pricing

PDL is free to use for up to 100 requests per month. Their Pro plan starts at $98/month for 350 requests per month plus email support. Their Enterprise plan is custom pricing and allows access to a tailored set of features.

Best for

Startups.

5. FullContact

FullContact provides an extensive API for enriching contact data with social media profiles, job titles, company information, ID verification, and more.

However, I think it works best for general identity verification and KYC purposes.

FullContact Pros

• Extensive contact enrichment capabilities

• Easy-to-use API

• Strong customer support

FullContact Cons

• Higher cost for extensive usage

• Data accuracy varies

FullContact Pricing

FullContact offers a free tier that allows 100 enrichments. Their Pro plan starts at $99/month, with custom pricing available for larger needs.

Best for

Identity verification and KYC.

6. Pipl

Pipl specializes in people data, providing an API that enriches your datasets with personal and professional information from various sources.

Like FullContact, I think it's particularly useful for identity verification and fraud detection.

Pipl Pros

• Comprehensive people data

• Strong focus on identity verification

• Easy integration

Pipl Cons

• Limited business data

• Higher cost

• High minimum spend

Pipl Pricing

Pipl offers custom pricing based on specific needs and usage. Their minimum spend is $500 per month and is all routed through their sales department.

Best for

Identity verification and fraud detection.

7. Demandbase

Demandbase offers data enrichment APIs that provide insights into people and companies.

It helps businesses improve their lead scoring, market segmentation, and sales strategies and has millions of data points.

Demandbase Pros

• Detailed company and executive data

• Excellent for market segmentation

• Strong integration options

Demandbase Cons

• Data accuracy can vary

• Higher cost

Demandbase Pricing and usage limits

Demandbase offers custom pricing based on usage and needs. Everything is routed through their sales department.

One thing for sure is that the cost differs depending on your team size. Many sources claim the cost for a team of 200 users, can range from $18,100 to $31,700 annually. For a company with a headcount of 1,000, it can range from $58,500 to $108,600.

Best for

• Market intelligence and lead scoring.

8. Enrich

Enrich is a data enrichment API that focuses on enriching people and companies.

It's a newcomer on the block, but it works quite well.

Enrich Pros

• Accurate people and company data

• Easy integration

• Self-service user experience

Enrich Cons

• Higher pricing

Enrich Pricing

Enrich offers 25 free monthly credits and then starts at $70 per month after that.

Best for

General enrichment.

9. Datanyze

Datanyze offers a data enrichment API that primarily focuses on enriching sales prospects with accurate contact information.

This information is of course most valuable for sales departments.

Datanyze Pros

• Good at contact information

• Useful for sales targeting

• Easy integration

Datanyze Cons

• Higher cost for extensive usage

• Pricing and usage limits

Datanyze Pricing

Datanyze offers a free trial for 90 days with 10 credits per month and plans start out at $29 per month after that.

Best for

Sales.

10. Lusha

Lusha provides and API that enriches contact data with phone numbers, email addresses, company information, and more

It's particularly useful for sales and marketing teams looking to improve their outreach efforts.

Check out how we created a Lusha sales prospecting clone, with NextJS, Tailwind & Enrich Layer.

Lusha Pros

• Detailed contact information

• Easy integration

• Strong customer support

Lusha Cons

• Higher cost

• Data accuracy can vary

Lusha Pricing

For API access, unfortunately, Lusha keeps things locked down behind a sales team. It isn't included in their standard plans, only enterprise.

Best for

Sales outreach and marketing teams.

11. Data Axle (Formerly InfoGroup)

Data Axle offers a range of data enrichment APIs that provide detailed business and consumer information.

It helps businesses improve their data quality and gain deeper insights into their customers and prospects.

Data Axle Pros

• Extensive business and consumer data

• Easy integration

• Real-time updates

Data Axle Cons

• Data accuracy can vary

Data Axle Pricing

Data Axle offers a free trial and starts at $25 per month.

Best for

Business and consumer information.

12. Coresignal

Coresignal offers a data enrichment API that provides information on individuals and companies.

It provides a general enrichment experience.

We have a dedicated article on Coresignal's Full Review (Comparisons, Features, Pricing), so do check that out.

Coresignal Pros

• Comprehensive person and company data

• Easy integration

Coresignal Cons

• Higher cost

• Data accuracy can vary

Coresignal Pricing

Coresignal has a 14-day free trial then starts at $49 per month.

Best for

General data enrichment.

13. Snov.io

Snov.io offers a data enrichment API that provides information on companies and contacts. It's definitely sales-focused.

Snov.io Pros

• Detailed lead information

• Easy integration

• Good user experience

Snov.io Cons

• Higher cost for extensive usage

• Data accuracy can vary

Snov.io Pricing

Snov.io offers a free tier with limited requests. Paid plans start at $30 per month.

Best for

Lead generation and outreach efforts.

14. LeadGenius

LeadGenius provides up-to-date business information through its data enrichment API.

LeadGenius Pros

• Extensive business data

• Easy to integrate

LeadGenius Cons

• High cost

• Data accuracy can vary

LeadGenius Pricing

LeadGenius offers custom pricing based on usage and needs. A free trial is available, but they mostly route you through their sales department. LeadGenius is one of the more expensive options on this list.

Best for

General enrichment.

15. Mattermark

Mattermark offers a data enrichment API that provides information on companies and contact information.

Mattermark Pros

• Detailed company and contact data

• Easy integration

Mattermark Cons

• Higher cost

• Limited data available

Mattermark Pricing

Mattermark offers a free trial then starts at $99 per month

Best for

Enriching companies, or finding contact information.

16. Crunchbase

Crunchbase provides a data enrichment API that offers information on startups and companies.

Here's a guide on how to harness the power of Crunchbase API.

Crunchbase Pros

• Extensive information on companies and startups

• Useful for market research

• Easy integration

Crunchbase Cons

• Higher cost

Crunchbase Pricing

While the Crunchbase API works quite well, it requires an Enterprise plan, which is routed through the sales department and can vary in pricing.

Best for

Company data, funding data, and market trends.

17. HG Insights

HG Insights offers a data enrichment API that provides technographic data, helping businesses understand the technology landscape of their prospects and customers.

HG Insights Pros

• Extensive technographic data

• Useful for sales targeting

• Easy integration

HG Insights Cons

• Higher cost

HG Insights Pricing

HG Insights offers custom pricing based on usage and needs, and everything is routed through their sales department. However, Vendr claims the price can reach up to around $350,000 at the highest.

Best for

Technographic insights.

18. Leadspace

Leadspace provides a data enrichment API that offers detailed information on companies and contacts.

Leadspace Pros

• Comprehensive data on companies and contacts

• Real-time updates

• Easy integration

Leadspace Cons

• Higher cost

• Data accuracy can vary

Leadspace Pricing

Leadspace offers custom pricing based on usage and needs, and everything is routed through their sales department.

Best for

General enrichment, CRM enrichment.

19. Melissa

Melissa provides a data enrichment API that offers business and consumer information.

It helps businesses improve their data quality and ensure data accuracy through verification processes.

Melissa Pros

• Strong focus on data quality and verification

• Comprehensive data coverage

• Easy integration

Melissa Cons

• Higher cost

• Limited contact data

Melissa Pricing

Melissa uses a credit-based system and offers 1,000 credits upon creating your account and a pay-as-you-go system thereafter depending on your needs.

Best for

Data quality and verification.

The Bottomline

Data enrichment APIs are invaluable tools for businesses looking to enhance their datasets with rich, external information and fill in the data gaps that exist.

Solutions like [Enrich Layer](https://Enrich Layer.com) and the other leading data enrichment APIs mentioned above allow businesses to gain a deeper level of insight, improve decision-making, and drive better outcomes.

Anywhere from recruiting, to marketing and sales, or beyond. Good B2B data can help all of these things.

That said, if I've piqued your interest at all throughout this article, then you can create your account for free right here.

Thanks for reading