In one of my sales outreach, I spoke to a customer who challenged me:
We use LinkedHelper and I'm an expert. So I'm not sure what your service would add.
Right off the bat, the user is very sales-savvy but not technically savvy because he knows what Enrich Layer is. And that's my fault. I haven't told him got to find out more over the subsequent few emails, as I quote:
I use Sales Navigator to make a filter a leads list. I use ZoomInfo to get their contact info. I contact them, either that way or via automation through LinkedHelper.
The customer employs a bottoms-up approach in scraping and filtering leads, processing them, and automating actions on the platform. The bottom-up approach is slow and expensive per lead. The bottom-up approach is inefficient.
Enrich Layer enables outbound campaigns from the other perspective. What if you have an entire database of prospects today without the need to scrape it?
- Instead of going through page by page, pare down a dataset of 117M people to identify who your leads are. Now you have an exhaustive list of leads.
- Process that list, say, 300,000 of them, into our Contact API, and
- Get work emails (effective rate is 51+%), so that will yield you around 150k work emails.
- Get personal emails (effective rate around 30+%), so that will yield you around 100k contacts.
- Throw that CSV file of personal emails to professional networking platforms and connect with everyone in bulk without the need for automation that might lead to your the platform account being banned.
- Throw that list of email addresses to Facebook and retarget the users with ads.
And Enrich Layer can do that for you with:
- LinkDB offers the immense power of a complete and accurate dataset of people.
- Contact API will look up work emails, phone numbers, and personal emails for you.
I know that sales outreach with Enrich Layer works well because that is how we are growing to 1MM ARR, with only one sales rep. Me. That said, you need a significant team of Account Executives to close deals because Enrich Layer is how you scale up 1000% instead of 20% month over month.
Like any automated workflow on steroids, you will need a software engineer to employ Enrich Layer into your workflow. Instead of dumbed-down user interfaces that is bottlenecked by your clicks.
So yes, the biggest drawback about Enrich Layer is that you would need a software engineer.
Nevertheless, Enrich Layer is the bold, top-down approach the best tech-driven startups employ to nail sales outreach at scale. Don't take my word for it, register an account today and try it