17 Top B2B Data Providers in 2025: A Guide on B2B Data

Find the 17 best free and paid B2B data providers in 2025, with a complete free guide on B2B data.

Ever heard the saying "building on quicksand"? That's exactly what it feels like when you rely on out-dated, unreliable data. With the right B2B data, you can reach desired customers, increase sales, find new opportunities, and gain valuable insights.

You can choose to manually search and verify thousands of company and individual data, but it's pretty self explanatory why it wouldn't be ideal. The smartest decision is to go with a reliable B2B data provider. But it begs the question; how do you find one that best fits your needs?

Let me make things easier. Today, I'll walk you through the 17 best B2B data providers in 2025. We'll go through their offering, key features, database size, price, pros, cons and so much more. By the end, you will have a solid idea of the top players in the market and how to find one perfect for your use case.

I won't even skip the basics e will be going through EVERYTHING on B2B data and B2B data providers:

• What is a B2B database?

• Types of B2B data

• Sources of B2B data

• Constraints of B2B Databases

• Key metrics to consider before going for a B2B Data Provider

• The 17 best B2B data providers in 2025

Intrigued? Let's start with the list of all our contenders.

Before we go into the deets, let's go back to basics.

What is a B2B Database?

B2B data is a compilation of details about businesses, including ones that fall in a particular target market, and their employees. B2B database or datasets, on the other hand, is a collection of information about businesses in a comprehensible manner using B2B data.

The data can include information like company names, size, industry, financials, employee names, email addresses, phone numbers, technographic, and firmographics. It can be especially useful when trying to determine whether someone is a goodsales lead and accompanies information you can use to get in touch with them.

How is B2B Databases different from B2C databases?

B2B databases are different from B2C databases in the type of customer they are targeting. B2B databases focus on businesses, while B2C databases focus on individual consumers.

B2B databases provide more detailed information about businesses and are used to target specific companies, while B2C databases contain more personal information about individual consumers and are used to create personalized campaigns.

These differences are particularly important when it comes to B2B vs. B2C email marketing. B2B email marketing relies heavily on detailed company data to craft messages that resonate with business decision-makers, while B2C email marketing focuses on personalizing content to engage individual consumers.

Why are B2B databases important?

B2B Databases are used for lead generation, outbound sales, and data enrichment. This is adata-driven prospecting approach.

They employ account-based sales approaches to pinpoint the appropriate potential customers at the right businesses and set up their Ideal Customer Profiles (ICPs). Additionally, they facilitate the uncovering of new contacts and make sending individualized messages, based on the data that has been collected, a straightforward task. This eliminates the tiresome effort of calling the wrong numbers and manually entering the data into the CRMs.

Types of B2B Data

Customer/client data is soaked up through various methods/platforms like social media, surveys, mobile apps, and websites, which the business utilizes to create a new product or market strategies, with an aim to increase overall customer satisfaction.

Now the data can include various attributes like:

• Personal Information: Name, Email Address, Phone Numbers

• Company details: Name of company, Size, Industry, Location,Decision-makers

![Business Data Types](https://lh7-rt.googleusercontent.com/docsz/AD_4nXd6hSt4agxAuBpa9lYge16DDN1CGP8hNKXX-nbBKo8GEUC1UUVxiXDj34keTYdYtr-uewvSToLiYMzU3VmCJatN1Jf4qd8VTyMb9I_az6fOfIrl-CSjh2SNxlzixRsi2uHQwxLB?

Based on the key attributes the datasets are categorized as:

• Demographic Data

B2B Demographic Data is a compilation of static information that helps organizations identify whether a contact or lead would be suitable to their complete addressable market. It is composed of personal details of a person and user profiles.

This type of data focuses on the characteristics of a company's customer base and employees and includes data such as age, gender, location, and income level. This set of data is usually used to construct marketing plans, campaigns, lead scoring, and nurturing.

• Firmographic Data

It includes segmentation of company info, andcompany profile such as name, location, industry, size,number of employees, performance, revenue, and sales information. This is also used for segmentation and targeting, however, the focus is broader, and lies on the companies.

• Technographic Data

This type of B2B data includes information about a company's technology stack and digital footprint. This is used to gain insight into the tech needs and preferences of a company. This is especially useful for companies in the dev-tools space.

• Chronographic Data

This track's events and changes occur as time progresses. It includes company location changes, employee hiring history,past and present employee funding, acquisition, company IPO, and event appearances. It is used to understand the timing of a company's activities, such as when they make purchases, when they renew contracts, and when they upgrade their technology.

• Intent Data

This tracks users' online behavior and predicts their intent to purchase based on the content they engage with. It's based on customers' research habits and what they're looking for when they visit your website or use your products and helps identify relevant trends. This is used for evaluating the buying intent of a user or a company.

• Fit Data

B2B Fit Data is data that is used to assess the fit between a company and a product or service by confirming the prospecting to a specific set of parameters which can include parameters like company size, industry, revenue, and location. The data is similar to other types mentioned, however, it's used to assess the fit rather than to gain insights for strategies.

• Opportunity Data

This type of data gives insights into how well a company is doing. It includes information about customer retention, revenue, profitability, employee promotions, product launches, funding, and mergers. Opportunity data is used to gain insights into a company's potential for growth, such as its current market position, its competitive landscape, and its potential for expansion.

• Behavioral Data

Behavioral B2B datasets provide insights into how customers interact with your product or service on an individual level. It can include things like page views, click-through rates, time spent on a page, conversion rates, subscription details, and previous purchases. This can be analyzed using website analytics tools. It is used to personalize the B2B eCommerce experience, understand customers' preferences, and build better relationships.

• Interaction Data

This type of data looks at the interactions between customers and companies such as emails sent, calls made, website visits, and messages exchanged. It is used to identify trends in customer behavior and develop strategies for improving sales performance.

• Attitudinal Data

This type of data focuses on customer sentiment toward a company's products or services. It can include surveys that measure customer satisfaction or reviews that provide insight into how people feel about a product or service.

Attitudinal data also expands on preferences, and purchase criteria, and helps quantify product desirability. This is used to determine which products or services a company is most likely to be interested in, or which messaging is most likely to resonate with them.

• B2B Contact Database - A form Of Database

As the name suggests, the contact information of individuals and companies falls under this category of the database. So, excluding the other data variables, a contact database consists of attributes of firmographics and demographics. It also contains datasets of phone numbers andwork email addresses that let you get in touch with leads.

You can get access to contact information to approach other businesses/customers/prospects. This makes B2B databases the primary source of lead generation.

With getting accurate contact data, a list of qualified leads can be created which sales and marketing teams can use to craft personalized email campaigns, engage website visitors with remarketing efforts and target the right prospects at the right time.

Sources of B2B Data

There are different sources of B2B data. Let's take a look at some primary sources.

![Sources of B2B Data](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeb_se7aVK4-lFBvYn7jTdAAuk4PaSwhnHIf72Qo58AaBTyWNQKFCq7EiRFTEmt2ebe_eEuqBVb31uAXDfjKIAlgDFUcE1IcpVTKU-OLq4ieqfyyy7xOTQfjcYBWrADaz1TjirtbQ?

• Lead Generation Approach: This is the process of identifying potential customers and prospects, then engaging with them to generate sales leads. Lead generation typically involves collecting contact information such as names, email addresses, and phone numbers. This can be done through cold calling, email marketing campaigns, social media outreach, and more.

• Digital Marketing Tools: Digital marketing tools are a great way to generate customer interaction and traffic. These tools include search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, display advertising, email campaigns, and more. All of these activities can be used to generate leads and collect customer data.

• Content Marketing: Content marketing is a form of digital marketing that focuses on creating valuable content for your target audience in order to build relationships with them and drive engagement. Content can be anything from blog posts to videos or podcasts - it just needs to be relevant to your target audience.Videos have become a powerful tool in content marketing, capturing your audience's attention and effectively conveying messages. Using a video maker tool will streamline the process of your content strategy and further enhance the impact of your messaging, offering engaging visuals to complement your written content. By leveraging content marketing you can collect data about your customer's interests and behaviors which can be used to inform future marketing strategies.

• Data Providers: Data providers are digital platforms that gather large amounts of contact databases that usually include full names, locations, positions, phone numbers, email addresses, social networks, and other contact points.

• Web Scrapping (Natural Language Processing): Web Scrapping is a technique used to extract data from websites by analyzing HTML documents to find patterns that can be used for data extraction. Using NLP on this scraped data can further help identify the relevancy of content and extract higher-quality B2B data.

• Conducting Surveys or Collecting Forms: Conducting surveys or collecting forms is another way of gathering customer information such as name and contact information to build a database of potential leads.

• Company Documents/Registers/Records: Company documents/registers/records can be a great source of B2B data as they usually contain detailed information about companies such as their size and location.

• Customer Interviews: Customer interviews are an effective way of getting basic info about customers as well as behavioral data which can help inform business decisions about products or services offered by the company.

• Review Website Analytics: Review website analytics is another way of getting intent/behavioral data from customers who visit the company's website or use its services to understand what type of changes need to be made to improve customer experience on the website or with the services offered by the company.

• Through Events & Conferences: Attending events & conferences is also a great way of generating B2B leads as it allows companies to meet potential partners face-to-face to discuss potential collaborations or partnerships which could result in increased business opportunities for both parties involved.

Constraints of B2B Databases

B2B Databases are great but are not a silver bullet for success and have their own set of constraints. Here are a few:

• Limited Data Availability: According to a study by Forbes, only about 50% of all available B2B data is accurate, and many times the data is outdated or incomplete. This can limit the effectiveness of any insights derived from the data and make it difficult for companies to make informed decisions.

• Costly: Many B2B databases are expensive and may require a large upfront cost to access them. This can be prohibitive for smaller companies that may not have the resources to invest in these databases.

• Time-Consuming: Gathering and organizing B2B data can be a time-consuming process as it requires manually searching through various sources such as websites, directories, and social media platforms. This can be time-consuming and difficult to keep up with if there is a large amount of data being collected regularly.

• Quality of Data: The quality of the data can be questionable as it may be outdated or incomplete. This can lead to inaccurate insights, which can have major implications for companies that rely on the data for decision-making. Gartner's research found that poor data quality is responsible for an average of $15 million per year in losses. the platform also reported that at least 30% of the overall data decays yearly.

• Security and Privacy: B2B databases are often shared among multiple parties and this means that there is a risk of data breaches or unauthorized access to sensitive information. Companies need to ensure that they have adequate security measures in place to protect their data from being misused or stolen.

With these constraints in mind, I will be constructing key metrics to consider while choosing a B2B data provider.

Key Metrics to Consider Before Choosing a B2B Provider

Here are some key metrics you should judge a B2B data provider against:

• Data Freshness

Yes, we want fresh data but the right provider allows you to control the freshness of data, offering cheaper historical data when freshness is not a concern.

For example, if you are looking for job posting data, you need fresh data. However, cached data would suffice if you only wanted to match a company URL with its name because a company's name and URL will only change occasionally.

When exploring the different providers, understand their data freshness guarantee. Review their documentation and determine whether they provide the option to control data retrieval from cache or to scrape live.

• Data points

Even if you've identified a B2B data provider that caters your needs for now, you might need additional data points in the future. Consider committing to a provider with an exhaustive set of data points so you don't accrue technical debt from day one.

We've heard countless stories of people having to switch providers after realizing the limited data points available or having to engage different providers for different sets of data, making their workflow a mess.

• Integration Options

Can the data provider's tools or APIs integrate easily with your tech stack? Do they provide seamless data exports in various formats (CSV, JSON, etc.)? Figure it out before pulling out your credit card.

• Legal compliance

Generally, you won't get into legal trouble even if your data provider fails to legally comply. If anything, the providers are the ones who'll get into trouble (if they employ illegal tactics like Mantheos). What you don't want is having to migrate your already-integrated applications and workflow when something does happen.

And so, it's best to find a provider that is legally scraping data. After all, web scraping is indeed legal per the US court ruling. GDPR and CCPA are the basic compliance standards for the data industry.

• Pricing

Even if you are in a small or a large company, pricing matters. As a small company, you need pricing flexibility based on what you use and not get tied down to a fixed plan. As a larger company, you will benefit from good enterprise packages to ensure that your large-scale data operations do not incur uncontrollable costs.

For this article, I will be comparing the cheapest monthly plan of each B2B data provider:

• Get the number of profiles available via that monthly plan.

• Calculate the cost per profile.

17 Best B2B Data Providers in 2025

1. Enrich Layer (Overall Best)

A developer-focused B2B data provider, with a huge portfolio of API endpoints, Enrich Layer enriches the data of people and companies with a variety of up-to-date data points.

![Enrich Layer Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXf2XHUXJQRAwSjZvJa95fSo3KqipRg_5WtgpwVjC6G6dOxHTxInGDluE9NE204Jqxcfv2vzUZhYTYvwuU_hI_q34_raHptczl8IeP40hEChJ7mospPi9Ykw4QqdpE-sYVR8VH9RLA?

Depending on your use cases, Enrich Layer's APIs flexibly can be integrated into any existing applications and workflows. With a database of over 500M people & company profiles, no B2B data is out of reach.

• Data Freshness: Enrich Layer provides immense flexibility in choosing your data freshness. You can choose between freshly-scraped data, data 29 days old or younger or even historical data that is older than 29 days.

• Data Points: Enrich Layer offers various datapoints ofindividuals orcompanies, including phone numbers,personal & work emails, funding data, industry data, social media profiles, and past/current employment details, up to 44 datapoints

• Integrations: As I mentioned before, Enrich Layer is built for integrations. You can build and run Enrich Layer's API across 2,400+ apps. Or just write a custom code to integrate any app or API. Also, Enrich Layer returns your data in .JSON format.

• Legal Compliance: Strictly follows GDPR and CCPA regulations.

Enrich Layer Pricing:

Plans Details

Free 10 credits on sign-up ✅ 20 credits for work email ⭐️

Basic Paid $49/mo

High-end Paid Starts from $2000/mo

Pros and Cons of ProxycurlPros:

• API crawls are dispatched on-demand and are made in real-time for the freshest B2B data.

• Flexibility in data freshness.

• High scale crawl, scraping about a million pages per day.

• Affordable price plans.

Cons:

• Businesses requiring extensive hands-on customization might need additional support.

TLDR Verdict

Go for it if you value fresh and accurate profiles data to enrich your databases

2. Lusha (Second Best)

Lusha sells access to its huge B2B database where businesses can find verified contact details. You can locate potential business partners and establish communication with them. It is also compatible with a number of customer relationship management and advertising systems.

![Lusha Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcO0riDp8IelhiMnQyCdzwIP9svDrxk2cEs5rvvvr0H_Sdp5hA_GwU6r444a4MFUr67jdv69K2SxigW5l2uShZ3x6bT2K8036TqSv63tJsWumcYvUN5YL7FjMt6DP6S17Be5K3R?

Through the contact and business lookup functions, you can access up to one thousand contacts and businesses with a single inquiry. It works as both a Chrome extension and through an API, so you can extract professional data directly from professional networking platforms or integrate it into your CRM systems like Salesforce and HubSpot.

• Data Freshness: Lusha updates their databases in real-time. They collect data from multiple sources and combine numerous data-points.

• Data Points: Lusha provides contact info and business data points like annual revenue, business type, employee count, location.

• Integrations: Lusha integrates with 1200+ apps. They also allow prospect lists to be exported to CRM or CSV.

• Legal Compliance: Lusha is CCPA and GDPR compliant.

Lusha Pricing

Plans Details

Free Free Plan Available ✅ (50 emails/5 phone numbers)

Basic Paid $49/person/mo

High-end paid Customizable usage and price

Note: You cannot sign up with a personal email. Signups are only validated using work emails.*Lusha Pros and ConsPros:

• Reasonable pricing for the quality of data it provides.

• Interactive dashboard and supports integrations with popular CRM platforms.

• Has a chrome extension where you can extract contact data directly from user profiles while browsing.

Cons:

• Instances of wrong information being served; posing trust issues.

• the platform's data access limitations, especially with frequent scraping.

TLDR Verdict

Lusha is the next best choice after Enrich Layer in terms of overall value.

3. the platform Sales Navigator

the platform Sales Navigator is the company's own sales intelligence platform. Tapping into that data means you get valuable insights for sales intelligence, lead generation, and market research.

![the platform Sales Navigator Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcItvHoWH3CYTxiKzXWk3la6ARBaFnGU6MIqldxjjEGHSD7Qhh-zC7zNiaF6qbjXzRRvO0MtPbQiyS6MTELv0bc7u-0v59kbrCglbtcC6N2xT3P9DBVFKTy0b2cXmmSLZnzoWiDzg?

With the platform Sales Navigator API, you can create a custom dashboard to keep an eye on prospects. The dashboard will automatically update whenever a company updates their profile, so you're always in the loop.

Accessing the platform Sales Navigator is not simple. You have to file an application for access with details on how you're going to use the data. The approval process can take several weeks, and there is no guarantee you will be approved.

• Data Freshness: Since you're pulling it straight from the source, you get real-time profile data.

• Data Points: You can export a large amount of data points including name, job title, company, work email, personal email, mobile phone number, direct dial, company industry, company size, company location, skills, education, and more.

• Integrations: Sales Navigator only integrates with Microsoft Dynamics, Salesforce and Hubspot of now.

• Legal Compliance: the platform Sales Navigator operates under the platform's private policy.

the platform Sales Navigator Pricing

Plans the platform Sales Navigator

Free Free Version not available ❌

Basic Paid Core (for individuals)$99/mo

High-end Paid Advanced plus (for teams)$1,600 per person/year

the platform Sales Navigator Pros and ConsPros:

• Allows fetching real-time data and enrich your platform.

• Supports data syncing of newly fetched data with your existing customer information.

• Advanced search options with numerous field filters.

Cons:

• Lengthy approval process, hard to get access.

• Harsh rate limits of 1,000 profile exports per day.

• Expensive venture, need an active subscription to access.

TLDR Verdict

If you don't mind paying a little extra compared to alternatives, this is a great integrated choice.

4. Datanyze

A B2B provider that's built for salespeople, Datanyze enriches prospects profiles in real-time, while you're browsing the platform.

![Datanyze Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdb2EfMhI9n5uKVXOciKKQv9DVZiCkbieZRjXgX4Z-eGnXbcFxT4XA_7gMja8mLc_dFnZNElSZ7gHhFlXYAlt6DVJaRbKRYM6zENUzk5nyi4eU-ogYxucchAMo6_7oO77sFob3KmQ?

It uses web crawlers to identify a company's technology stack and usage, which helps you identify potential customers. How? It scans the code, tags, and metadata on company websites to detect specific software or technologies in use, helping you pinpoint businesses using tools relevant to your offering.

• Data Freshness: Datanyze refreshes its data 'frequently'. ensuring up-to-date information for its users.

• Data Points: Datanyze provides specific data points on company information, contact information, and technographic data.

• Integrations: The B2B data provider integrates with multiple marketing automation, sales enablement, and CRM systems like Salesforce and HubSpot.

• Legal Compliance: Datanyze complies with GDPR and CCPA regulations.

Datanyze Pricing

Plans Details

Free 90 Day Free Trial ✅ 10 credits per month

Basic paid $29/mo

High-end paid $55/mo

Datanyze Pros and ConsPros:

• Unparalleled depth in technology usage data.

• Highly effective for targeting IT and SaaS companies.

Cons:

• Limited enrichment for non-technographic company data.

• No integrations to update CRMs and other systems.

• Users have criticized the tool previously for their data inaccuracy.

TLDR Verdict

Great if you're looking for a low volume usage tool, that's simple to use.

5. People Data Labs

A well-known B2B data provider, People Data Labs (PDL) scrapes public data and works with third-party partners to get private data. Then it packages this data into datasets that customers can call using APIs.

![People Data Labs Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcrvnCK0iP7oReOi_pl4OA5YdTKgEYUDF2AgxqUwIm1kLYogXw-PYStdFaI_aDkwVcvo_SQNj6VnYnRCWo5p9rQWIUXZxvDqijsNhDWhzbJhMvMvqYOi82FiKi1Xgt-i3sKJgZ-?

One thing to note, People Data Labs isn't developer-focused, but with quite a comprehensive range of data points available, it's arguably the most complete in the list. Though they are guilty of breaking down one data point into many granular forms, which inflate the absolute quantity.

I've done an indepth review of People Data Labs, so if you're interested to learn more, do check that out.

• Data Freshness: APIs are called using PDL's Datasets, which are updated monthly by default.

• Data Points: People Data Labs provides a plethora of data points. It is arguably the most complete data points provider on the list. The company offers >200 data points per profile, but they achieve this number by splitting the data down to their most granular forms. For example, a single location address is split into 12 different fields ome examples: location_street_address, location_address_line_2, location_continent, location_country, location_region, etc.

• Integrations: People Data Labs integrates with many automation tools and CRMs like Salesforce and Hubspot.

• Legal Compliance: People Data Labs has an edge with additional compliance besides GDPR and CCPA. PDL complies with GDPR, CCPA, SOC 2 and ISO 27001 regulations.

People Data Labs Pricing

Plans Details

Free Up to 100 records

Basic Paid $98/mo

High-end Paid Custom Pricing

Note: You cannot sign up with a personal email. Signups are only validated using work emails, making it tough to get a free trial.*People Data Labs Pros and ConsPros:

• Large datasets on multiple data points.

• Tier based scalable solutions for different levels of enterprises.

• Plug-and-play model allows for immediate consumption.

Cons:

• Even if there are different tiers, it's hardly affordable for small businesses and startups.

• Data freshness is a big issue, as they offer pre-collected data updated monthly by default.

TLDR Verdict

If you're looking for granular data points, People Data Labs provides the highest number of data points in the list.

5. Lead411

Another B2B data provider, Lead411 is a web-based lead generation tool that assists people in discovering contact details for vital decision-makers from major corporations around the world. I'm not sure of their claim as the "Only Unlimited B2B data provider" but it is an excellent choice if you're looking for a tool that focuses on identifying companies showing signs of readiness to buy.

![Lead411 Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfoMFc-by0jTq2AsMjHigj2p5YxT7o7Uvnv27SzX562E3AVkAwMSOwZ_Pyxbc3lrTWOaU7yrLX2p7FNO8fjq688IcatjytQLPesk0xlhBjJPr0FV4kBWFBwqFnsf7bVIvDl_s8dAg?

What sets Lead411 apart is its verified email accuracy. You don't just get enriched company data, but also reliable communication channels to reach decision-makers. Features like trigger events notify you of key changes in a company, such as funding rounds or hiring sprees.

• Data Freshness: Lead411 claims their databases are updated 'frequently' but there are no specific periods mentioned. I have to agree, considering their positive customer reviews and acclaimed data accuracy.

• Data points: Lead411 has a database of 450 million global contacts. Each contact profile has data points like name, title, email, phone number, and company information.

• Integrations: Supports integrations with 20+ CRMs like Salesforce, HubSpot and Pipedrive.

• Legal Compliance: Lead411 is both GDPR and CCPA compliant.

Lead411 Pricing

Plans Details

Free 7 days free trial ✅ 50 Exports

Basic paid $99/mo

High-end paid Custom usage and pricing

Lead411 Pros and ConsPros:

• Email verification ensures high email accuracy rates and reduced bounce rates for outreach campaigns.

• Powerful search engine & advanced filters enable users to quickly find the right person or organization.

Cons:

• US-centric dataset; insufficient data from other regions like Europe, Asia and Latin America.

• Limited customer support options available (no phone support).

TLDR Verdict

If you are looking for a sales-engagement tool that helps with outreach and has a free trial, this is yet another top choice.

7. RocketReach

RocketReach is a lead intelligence platform for researching names, job positions, and email addresses.

It has features like Chrome extension, advanced search & bulk lookup, everything to make your search for contact information quick and easy.

![RocketReach Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeJLSSprLD1LYNywg5pt9vjZNdGIq48prb9sTuh3YcOXcK_NL4dVOZR7nsmCo3pbfZBJNkD9dUedqqrq0sjxzMKd_ejVxXRc4kImD5hG7Zcac6ueqPX3nsso3vJ9j-ZqhmEo-M-dQ?

An impressive and versatile tool for sales, RocketReach is widely used for cold email outreach, targeted campaigns, lead nurturing, and recruiting efforts. However, keep an eye out for the steep cost and the platform complexity.

• Data Freshness: RocketReach updates their database daily; as soon as they discover new and changed information.

• Data Points: RocketReach provides over 20 different exportable data points on company and individual profiles.

• Integrations: Supports integrations with various CRMs and automation tools like Zapier, Bullhorn and Salesforce.

• Legal Compliance: RocketReach is CCPA compliant and does not confirm GDPR compliance in its privacy policy.

RocketReach Pricing

Plans Details

Free Free Trial Available 5 free lookups/ mo

Basic Paid $70/ mo

High-end Paid $300/ mo

RocketReach Pros and ConsPros:

• Ability to look up contacts via the platform or Facebook profile.

• Real-time email verification for accuracy

• Chrome browser extension for quick access

Cons:

• Not as much emphasis on phone numbers as on emails.

• Potentially expensive compared to alternatives; free trial not as enticing.

• Advanced features are only accessible in premium plans

TLDR Verdict

This service does not place as much emphasis on numbers as it does on emails. Keep that in mind when deciding on this service.

8. LeadIQ

LeadIQ is a platform that increases the efficiency of sales teams by capturing and sequencing contact information with a single click.

![LeadIQ Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcO-wjidXoEAp2SCnnjsqIkkkxRFro5UDkKrM25t0Jw2aZmm77iGJ9jPYpJ1A20s0wbaZxGeCBdT7fc8N7wFlsu0nSR7MowDZwQgyUXOK_Kfi_1XOoauIbyDYql3ToCDWVywgSFsw?

The platform combines prospect data, sales triggers tracking, and personalized cold outreach. You can find and verify email addresses, build prospect lists, and sync contact data to your CRM.

Using LeadIQ's Chrome extension, you can capture your prospects to a dedicated list in your account while surfing on any website like LikedIn. It's just that easy. You can also sync the list as leads or contacts to Salesforce, Google Sheets, or export as a CSV.

• Data Freshness: Since you're using a chrome extension and pulling data straight off the website, you get real-time data.

• Data Points: 20+ data points individual and company profiles.

• Integrations: Supports integrations with popular tools like Hubspot and Salesforce.

• Legal Compliance: LeadIQ is GDPR and CCPA compliant.

LeadIQ Pricing

Plans Details

Free Free Version Available ✅ (50 verified emails, 5 contacts)

Basic Paid $45/ mo

High-end Paid Custom Usage and Pricing

LeadIQ Pros and ConsPros:

• AI powered email generation and verification.

• Large database of 600 million contacts.

• Impressive data coverage in North American markets.

Cons:

• LeadIQ relies on third-party data sources for its databases.

• Pricing plans can be steep, especially for smaller teams or startups.

• Over emphasis on the North American region, and limited coverage on other regions.

• Possibly inaccurate data at times due to GDPR compliance.

TLDR Verdict

Easy to use, recommended if you are prospecting teams and value integrations with CRM enough to deal with its quirks like duplicate data or certain malfunctions in the integrations.

9. Clearbit

Clearbit, now acquired by Hubspot, is an efficient B2B data provider that enables users to identify potential customers and develop customer profiles.

![Clearbit Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeyxdhQjtHWl6u_dZlKjHEj5_U_xr-izI9UUj0zEvIywK_d0qZqGFMPlKsfJ8ByG0_FTuYa9t36uYixr5QyzG1sAV80sNBrv5retyzGGoSYzKRqc2JstMw2Bt6ZDxrO1HyWeGvH?

Clearbit combines first-party data and third-party sources to enrich company profiles with 100+ Firmographics and technographic data that automatically updates every 30 days. The tool's ability to pair company data with decision-maker insights, creating a two-way approach to enrichment, deserves a shout.

• Data Freshness: Records are automatically updated every 30 days.

• Data Points: With over 250 public and private data sources you can get 100+ data points on individual and company profiles.

• Integrations: Recent Hubspot acquisition has made the platform exclusive to Hubspot.

• Legal Compliance: Clearbit is CCPA-compliant and GDPR aligned.

Clearbit Pricing

Clearbit's previous pricing is no longer relevant. You will have to contact Hubspot to get a quote.

Clearbit Pros and Cons:Pros:

• Offers both real-time API and batch enrichment options.

• Integrated with Hubspot, an all-in-one CRM platform.

Cons:

• Users report instances of getting false data and sometimes non-existent emails.

• Pricing is not transparent and predictable; also no free trial.

• Clearbit lacks data in some industries, which should be improved.

TLDR Verdict

An easy-to-use choice when not dealing with companies less than 10 in size as it does not provide data on companies of smaller size. Also, if you already use Hubspot as your CRM.

10. SalesIntel

SalesIntel is a comprehensive platform for sales and marketing, offering features for locating contact data. It is an ideal tool for business-to-business promotion, enabling marketers to access their desired audience.

![SalesIntel Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcL0xTz5TJspAc32aqeJFg3BsZNxj6LLQyg4v_PFZ31me5EfXk9clieV1oslTQLFHvQ69cqA4Nw2tr1cefrJKL-9r4AOrOIK_V0S7K79vXWQlHijnKm_h-m4FDtcH9miKgXAgjP5Q?

The platform claims 95% accuracy in delivering their contact data. You get the option to access direct-dial or accurate mobile numbers with ease. Besides just basic contact information, you also get technographic and firmographic data.

• Data Freshness: SalesIntel makes sure its data is up-to-date with re-verifications every three months, giving you data that is more precise.

• Data Points: Provides firmographic and technographic data in addition to basic data points from its database of over 90+ million contacts.

• Integrations: Supports integrations with tech solutions, like SalesLoft, Chrome, Hubspot, Salesforce and more.

• Legal Compliance: SalesIntel complies with GDPR and CCPA regulations.

SalesIntel Pricing

Plans Details

Free 14 days free trial

Basic Paid $69/ mo

High-end Paid Custom Usage and Pricing

SalesIntel Pros and ConsPros:

• Reverifies contact data periodically.

• Real-time Prospecting and data enrichment.

• Research on Demand

• Integrations

Cons:

• Exports are limited to 500 contacts a day. It could be limiting for teams working with large volume data.

• Contacts are not pre-verified. Users might have to wait as they verify the details.

TLDR Verdict

Consider this if you don't need segmented demographic information and need an easy-to-use option.

11. UpLead

UpLead is a highly rated B2B lead generation platform designed to help streamline and maximize your lead-generation operations by providing reliable contact data.

![UpLead Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeR4xLsDBlzNO3S93A0UAX7BpTVEx4ByAZDOvgPOF-7LCz_VwEyYCPozlZdZWzVB51qM4L0hP00t4146KwO4xRUTwdGd1xm1fQngmU2oq4Ubu4-3ZGQgnZx1WdEEAbuvL7Ne5-Lig?

Instead of providing raw web scraped datasets, they provide a clean prospecting list, which you can then plug into your CRM. Uplead prides itself with its dedication to providing accurate data, backed up by real-time verified emails, mobile numbers and intent data.

• Data Freshness: UpLead updates their datasets on a monthly basis. Limited information is available regarding the specifics.

• Data Points: People and company profile, along with verified email addresses and intent data.

• Integrations: UpLead supports integration with CRMs like Salesforce, HubSpot, Insightly, Pipedrive, and more.

• Legal Compliance: UpLead complies with GDPR and CCPA regulations.

UpLead Pricing

Plans Details

Free 7 day free trial available ✅ 5 credits

Basic Paid $99/mo

High-end Paid Customizable usage and pricing

Note: Free trials require credit card information to activate.*Uplead Pros and ConsPros:

• Commendable user-interface; allows very precise searches.

• Provides detailed contact information (email and phone number); 95% accuracy guaranteed.

• Excellent tracking of lookups.

Cons:

• Limited database coverage; only has leads from North America.

• The number of "valid" leads cuts down the amount of total leads. Even if a large amount of leads are generated, only a small % of them are pursuable "valid" leads.

TLDR Verdict

If you need accurate data and are willing to make the tradeoff with a lesser number of data points, consider this as one of the top options.

12. Owler

Owler is one of the largest crowdsourced B2B data providers, where it pulls insights from its active user community of over 5 million professionals. Thanks to the community's contributions, the platform houses fresh, up-to-date insights even on smaller or emerging companies that might be underrepresented in other databases. The data is later verified by Owler's data science team, so you can be assured they're accurate.

![Owler Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXd3SbdRRnzZOMfB4At2r21ABYJ9fBsDDvUqedWyQuyMb_B5Ks_CZ-l6DDPF8FU0IHPHlCWLdci51lcB9TYRUXFoaMYF6HERNxUC9mRyfXmF2J3GSbqBkjlLhixZlq6_2G9KUdFjvw?

The platform is different from the norm, and is an ideal choice for market research, offering comprehensive business intelligence for B2B applications. Marketers can take advantage of this tool as part of their prospect-tracking efforts.

Owler is a great choice if you need to understand not just a company but its position in the market, including competitors, estimated revenue, and leadership details. This data is aggregated from its own analytics, user contributions, and public sources, so you get an idea of how a company fits into its industry landscape.

• Data Freshness: Owler's databases are updated in real time by the community. They receive over 500,000 updates to their company profile databases every month.

• Data Points: Owler provides extensive data points, great for those looking for regular updates on specific companies or industries like funding, merger & acquisition updates, press release updates, competitor updates, and more.

• Integrations: Owler integrates with popular CRM platforms like Hubspot, Salesforce and Marketo.

• Legal Compliance: Owler is GDPR and CCPA compliant.

[ Owler Pricing](https://www.owler.com/checkout/owlerpro?utm_

Plans Details

Free Free Plan Available ✅ Follow up to 5 companies Access 1 company profile per month

Basic Paid $39/mo

High-end Paid Custom usage and pricing

Owler Pros and ConsPros:

• First-hand data, crowdsourced by professionals, gives real-time updates.

• Excellent for tracking competitors and market trends.

Cons:

• Smaller database size of only 15 million profiles in comparison to other tools.

• Crowdsourced data can be less reliable even with verification by the data science team.

TLDR Verdict

If enriched company details aren't your top priority, Owler stacks up to be a worthy B2B Database choice.

13. Apollo.io

With a database of 270M contacts, Apollo.io has one sole purpose; boost sales engagement to the max.

![Apollo.io Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXd3gpZQkUwYpHvSt3nYwcEPKgeN4FJUc9Sx7rtLPMzJSy28mIZQW2e7vJvRs4ejdE1lCg8tlEUj0FECKtdUTH7oqWmj2ou3a_zR1sCBEIO7IHhWf8T0hng4_3pomDPEFfK89612?

Apollo is a company B2B data provider that refreshes your systems with their contact databases. Their Enrich feature and the Data Health Center can identify incomplete data, flag inaccurate data (or out-dated data) and track contacts without email addresses in your CRM.

• Data Freshness: Apollo frequently updates their databases in real-time. As soon as Apollo's system captures a data signal, they update their data points.

• Data Points: With a database of over 270+ million individual and company profiles, and an advanced filter, you can pull contact information, buying intent, and more.

• Integrations: Apollo integrates with CRMs like Hubspot, Pipedrive and Salesforce.

• Legal Compliance: Apollo is CCPA compliant.

Apollo.io Pricing

Plans Details

Free Free Plan Available ✅ 1,200 Credits / year

Basic Paid $59/user/mo

High-end Paid $149/user/mo

Apollo.io Pros and ConsPros:

• 65+ advanced search filters.

• Serious automation features; Almost every repetitive sales and marketing tasks can be automated.

• Seamless integration with CRMs like Salesforce for workflow efficiency.

Cons:

• Limited data outside of the US.

• Full-on automation poses a risk of losing personal touch.

• High tier pricing, hard to access for small businesses and startups.

• Not GDPR compliant.

• Instances of outdated or incorrect data despite regular updates.

TLDR Verdict

If your priority is sales engagement, Apollo houses a number of tools to support you throughout the sales funnel.

14. <a> Coresignal

Another B2B data provider, Coresignal houses large datasets of public and private data, which they either scraped themselves or acquired through third-party means. They also have live scraping APIs, but these are more limited in scope.

![Coresignal Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXddu1TM_bRMhpWiOmO5ikfei-3b45B4FJS2MUjWV3ZdIWFR2BFgu4LUl6iX2vcY27BaTf0NSB7UJNYLVdyfVKgbvJlTYr_cUaRw37wktY5M2RhWnb_-wdtHPIemb3xDj_I-UPgACw?

Coresignal aggregates data from 20 different sources and hence boasts 731+ million employee data records, 102+ million company data records.

• Data Freshness: Coresignal's datasets are updated monthly; a separate option is available for live scraping via APIs.

• Data Points: Coresignal is missing important data points such as contact info (phone numbers & emails) from their datasets.

• Integrations: Coresignal's six user-friendly APIs help integrate the tool with numerous other sales and marketing tools.

• Legal Compliance: The company is GDPR and CCPA compliant.

Coresignal Pricing

Plans Details

Free Free Version Available (200 collect credits; 400 search credits)

Basic Paid $49/ mo

High-end Paid $1,500/ mo

Pros and Cons of CoresignalPros:

• Large dataset, aggregates data from a significant number of sources (20).

• Provides a lot of data formats: JSON, Parquet, CSV, Other (upon request).

Cons:

• Reports of customers receiving out-dated data. See Enrich Layer vs. Coresignal.

• "Real-time" API does not return data immediately.

TLDR Verdict

With Coresignal, you get data from various sources, and a large dataset. Missing contact information can be a turn off though.

15. ZoomInfo

Similar to Coresignal, Zoominfo also sells access to its database on a subscription basis. It deals with B2B data; extensive company and contact information, and is equipped with advanced search capabilities and integration options.

![ZoomInfo Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeKdtljjCe_yXuRS3ACbBvslHDzY2HfC_ns9nz59L_gUS7es5vS5Rg9Q0N3L5XyoV71sxWf5-ns2Vcmti0yUJOEvXE8LEh18INIgvGka0A7Cf-Wzhr5fbq0Tg0e__X-P7iqjTmUAQ?

ZoomInfo boasts datasets of over 321 million individual contacts and 104 million company profiles and remains one of the most well-renowned B2B lead enrichment platforms. Aside from enrichment, Zoominfo also supplies marketing and recruitment solutions.

One thing to note is their data is pretty US-centric, so if you're looking for wider geographical coverage, Zoominfo might come up short. It doesn't take away the fact that they provide a variety of solutions, and different packages for data enrichment.

• Data Freshness: Zoominfo manually updates their database based on change detection.

• Data points: Zoominfo provides company profile, business contacts and companies contact database, intent data. They also generate and analyze customer interactions across communication channels, like sales calls, emails, and business websites.

• Integrations: ZoomInfo currently integrates popular CRMs like Salesforce, HubSpot and Pipedrive. Other marketing and sales management tools include Outreach, Salesloft, Eloqua, Marketo, and Zoom.

• Legal Compliance: Similar to most in this list, Zoominfo is GDPR and CCPA compliant. Additionally, they are also ISO 27001 compliant.

ZoomInfo Landing Page

Their pricing information is not publicly available, although some sources claim their plan starts from $14,995/ year.

Pros and Cons of Zoominfo:Pros:

• Accurate contact information, along with a large database.

• Supports workflow automation.

• Provides a granular view with advanced search options, along with intent data.

Cons:

• Expensive plans. Too many data package options bring add-on costs.

• Users must expect a steep learning curve.

• Previously criticized for prioritizing new features at the expense of its core product.

TLDR Verdict

A noteworthy B2B provider, if you primarily work with North American data.

16. Data Axle

Data Axle, formerly InfoGroup, continues to deliver enriched company data, complemented by robust firmographics and advanced segmentation tools. The depth of Data Axle's data collection is amazing. They use verified public records, business registrations, and direct phone verification to verify their data.

![Data Axle Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcqqhyfTtsPECTkdCfiWUgBTzInNF19rYPAhTXeZZZZjinHs1690QSfFDgvRsHuCqQk29k9M2KR_jdSu_FZs97ViGRph02PxDZLwhnH1tu9uuPAE2seN2d-TFeSWNN3NXFYDjHafA?

The data provider's hyper-specific segmentation is a feature that deserves a shout. It allows you to target companies based on criteria like location, revenue, or even niche industries.

• Data Freshness: Data Axle updates their databases monthly.

• Data Points: Data Axle currently provides over 400 attributes to their customers from over 100 different sources.

• Integrations: Data Axle supports integrations with numerous platforms like Salesforce and Microsoft Dynamics.

• Legal Compliance: The B2B data provider is GDPR and CCPA compliant.

a> Data Axle Pricing

Plans Details

Free 30 day free trail ✅

Pay-as-you-go $17.95 per credit report

Basic Paid (Monthly) $195/mo

Basic Paid (Annual) $179/mo

Data Axle Pros and ConsPros:

• Extremely accurate data due to rigorous verification processes.

• Ideal for industries requiring compliance and precision, like finance.

• Supports deep segmentation for precise targeting.

Cons:

• Over-reliance on historical data; data updates may not suit fast-paced industries.

• High-end pricing.

TLDR Verdict

Great for working with multiple segmented audiences.

17. Hunter.io

My last B2B data provider on the list is Hunter.io, a perfect tool to find and verify emails, to support email campaigns. It is an essential resource for marketers, recruiters, and sales teams looking to connect with key decision-makers and prospects.

![Hunter.io Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXfDWXnVCgnlnVGJ2QVReKrwLgCyhc0bXkX1TSLflFZ8qupmrI-g8yiWh-_SkqU3uI0dQ_1yno8LtzKVVzLFScY1ChktXQpx93etkdBqS3ahFVCNH6bt_rprkfN58Et2H-dtCnJ30A?

Using Hunter, you can extract email addresses associated with a certain domain, build a targeted contact list, automate your outreach message and scale your campaign.

• Data Freshness: Hunter.io claims they frequently update their databases, but fail to provide a specific period.

• Data Points: The B2B provider focuses more on email-related data points like sender reputation and bounce rates.

• Integrations: Hunter.io integrates with many popular tools like Huspot, Salesforce and Pipedrive.

• Legal Compliance: Hunter.io is GDPR compliant.

Hunter.io Pricing

Plans Details

Free Free Plan Available ✅

Basic Paid $34/mo

High-end Paid $349/mo

Hunter.io Pros and ConsPros:

• Easy-to-follow tutorial and simple enough UI.

• Email verification is excellent in dodging bounce rates.

Cons:

• Massive priority on email discovery and outreach, better tools available for dedicated scraping.

• Can match false positives on email verifications.

TLDR Verdict

Great tool if you're looking for B2B data with additional support for your email campaigns.

Streamline Your Choice, Expand Your Reach

B2B data is in high demand, and hence the market is flooded with providers. To help you navigate this crowded space, I've carefully evaluated and ranked the top 17 based on key criteria. Now, it's up to you to assess your specific needs and pick the one that aligns best with your goals.

Here's an exclusive tip. Choose Enrich Layer. With over 500 million individual and company profiles and 21 APIs, you can access all the data you need and seamlessly integrate it into your tech stack. Enrich Layer shines with its unmatched flexibility and affordability, costing just $0.020 per profile, an unmatched price point.

Ready to tap into unlimited B2B data? Sign up with Enrich Layer today and get free credits.

What is B2B Prospecting?

B2B prospecting is the process of identifying potential customers who are likely to be interested in a company’s products or services. Having a list of prospects is essential for any type of B2B marketing campaign.

It is possible to create lists of potential customers in the B2B world via a variety of techniques.It involves researching, analyzing, and targeting potential customers through a variety of methods such as utilizing profile data, creating an ideal customer profile, obtaining assistance from B2B data suppliers, forming relationships, and investigating before employing email campaigns, cold calling, and other forms of digital marketing.

What is a B2B data provider?

To be a B2B data provider, a company must empower their clients with information about other companies. This information can include company names, contact information, industry classifications, and other details that are useful for B2B marketing and sales efforts.

What is the outlook for the B2B market?

CMI reports the global B2B Events Market is expected to reach USD 929.29 billion by 2032, while the US B2B market is expected to cross the $70 billion mark by 2026.