13 Best Company Data Enrichment Tools in 2025 (Free & Paid)
December 31, 2024
21 min read
Discover 13 top company data enrichment tools in 2025 and how to find your fit. 1. Enrich Layer 2. Clearbit 3. Zoominfo 4. UpLead 4. Adapt.io
Google search "data enrichment" and you will get countless data enrichment tools, all promising the freshest, fastest, and most accurate data. Now, switch your search to "company data enrichment". You will find the similar search results; the same typical tools without any distinction.
Usually most data providers offer both individual data enrichment (focused on people) and company data enrichment (focused on businesses), but the nuances often get lost in between. And if company data enrichment is what you're looking for, you need a list of providers that excel in that area rather than your common run of the mill list of general data enrichment providers.
Let me ease your search by providing you a list of the top company data enrichment providers to consider as we head to 2025. I'll also share key criteria and metrics to help you choose the right provider for your needs, so you get the most value out of it.
I'll kick things off with an overview of all company enrichment tools before we take a look at each one.
Now, let's walk through each one of these tools.
Best Company Data Enrichment Tools for 2025
1. Enrich Layer
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Granular data packages.
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Vast B2B company database for deep research.
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Excellent for identifying and targeting high-value prospects.
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Combines enrichment with advanced analytics like intent signals.
Zoominfo Cons
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Criticized for prioritizing new features at the expense of its core product.
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Too many data package options bring add-on costs.
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The platform's complexity may feel overwhelming for casual users.
Zoominfo Pricing
Their pricing information is not publicly available, although some sources claim their plan starts from $14,995/ year.
4. UpLead
.
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Excellent tracking of lookups.
UpLead Cons
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Higher data coverage emphasis on the North American region.
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The number of "valid" leads cuts down the amount of total leads. Even if a large amount of leads are generated, only a small % of them are pursuable "valid" leads.
UpLead Pricing
Plans Details
Free 7 day free trial available ✅ 5 credits
Basic Paid $99/mo
High-end Paid Customizable usage and pricing
Note: Free trials require credit card information to activate.*
5. Adapt.io
![Adapt.io Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXe0P0kfmDi4hYaSVK1gKD5PAJ7bS7F_UMjgSFGon9GvkkKcw16CO5bFJT7pSuiQCh8UIwUJZKUyh7X5zg-lRtuWpKd5FY0tivlw5eSBmsAbFRrWr4rRu4FTEDHHElP-Y12Hq5OLcw?
Adapt.io is a company data enrichment tool that provides actionable data to align with your outreach strategies. You get enriched profiles through attributes like direct dial numbers and department information.
The tool also allows you to enrich your incomplete data from other sources; you can update a CSV file, update your CRM or directly use their API.
Adapt.io Key Features
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Multiple data points including funding information and department wise employee count.
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Uses APIs to complete missing B2B data points in your CRM.
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Data coverage of over 3,000+ industries with granular filters. For instance, under Saas, you can search for Fintech SaaS, HRTech SaaS, eCommerce SaaS, and more.
Adapt.io Pros
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Affordable pricing
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Ideal for marketing campaigns that require firmographic segmentation.
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Supports integration with popular CRM platforms.
Adapt.io Cons
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Limited data coverage in European regions.
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Features focused primarily on marketing, limiting its use in other areas.
Adapt.io Pricing
Plans Details
Free Free Plan Available ✅ 25 Email Credits 25 Enrichment Credits 25 Contacts per day
Basic paid $49/mo
High-end paid Custom usage and pricing
6. Datanyze
![Datanyze Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdAdCEx5NJJ9KYWBDHU6pj_GYE-fUzGFhnHeRv_TvwRFNpR7Qx2Ovte6ccgsqajbgfq0aQGRZ-lz-e-FkZux-Se5dlZUnhadV79fUJ3wMNUrjr45AN2CX6r0oUB6xWV9OIVe3hBlg?
Built for salespeople, Datanyze enriches prospects profiles in real-time, while you're browsing the platform. It uses web crawlers to identify a company's technology stack and usage, which helps you identify potential customers. How? It scans the code, tags, and metadata on company websites to detect specific software or technologies in use, helping you pinpoint businesses using tools relevant to your offering.
Datanyze Key Features
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Specializes in technographics, providing insights into a company's tech stack.
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Allows filtering and targeting based on technology usage.
Datanyze Pros
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Unparalleled depth in technology usage data.
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Highly effective for targeting IT and SaaS companies.
Datanyze Cons
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Limited enrichment for non-technographic company data.
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No integrations to update CRMs and other systems.
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Users have criticized the tool previously for their data inaccuracy.
Datanya Pricing
Plans Details
Free 90 Day Free Trial ✅ 10 credits per month
Basic paid $29/mo
High-end paid $55/mo
7. Cognism
![Cognism Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXcGcwycuQmfiwSoZt8YddyuQpQzs5Fw4FlUVFxAFvrnYN94CZLUx5msN6LGDr4D4hgTL13U1hb3tb-D-dO0PtcMMC7n9CZX0Ys1gebJcM6ENBpvwmvR7QqJRAtOgzE-DB8FYGm1MQ?
Cognism is a popular company data enrichment tool, with a focus on technographic and intent data. Similar to Adapt.io, Cognism helps you fill the gaps in your incomplete prospect lists. The database is updated on a regular basis, so once you connect your CRM to the platform, you can be assured your leads are never stale.
One unique aspect of Cognism is its emphasis on intent-based targeting. You get insights into companies actively researching products or services in your domain. Unlike most tools that prioritize North American markets, Cognism offers robust data coverage across Europe as well.
Cognism Key Features
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CCPA and GDPR-compliant.
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Supports integration with popular platforms like Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, Outreach, and Salesloft.
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Data entry cleansing to prevent CRM pollution.
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Automated data validation saves time. Free up sales reps' time by eliminating the need for manual data validation.
Cognism Pros
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Wider geographical data coverage.
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Combines firmographic enrichment with intent-based insights.
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Supports integration with a large pool of tech stack.
Cognism Cons
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Advanced features can feel complex.
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Cognism is a self-declared GDPR compliant; they lack certification from an accredited body.
Cognism Pricing
Their pricing information is not public. You will have to contact them to request a quote.
8. Lead411
![Lead411 Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXeIoVMFHmwjaDfcQv3tbz46TKyzS2YdgQJRAJ4ahfMFM7DRgSrS4MG9eJUgUa75-F6wfvZaHNUKWrDYl1SJFhE1xKxsuDYLUaYZSyMdtncK7BwWWK9i-3jsfFJimMFOciDKvQGj1A?
My next entry in this list is Lead411, a company data enrichment tool that provides actionable company data enriched with verified intent signals and contact information. I'm not sure of their claim as the "Only Unlimited B2B data provider" but it is an excellent choice if you're looking for a tool that focuses on identifying companies showing signs of readiness to buy.
What sets Lead411 apart is its verified email accuracy. You don't just get enriched company data, but also reliable communication channels to reach decision-makers. Features like trigger events notify you of key changes in a company, such as funding rounds or hiring sprees.
Lead411 Key Features
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Trigger events highlight major business activities like funding or expansions.
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Verified B2B contact email addresses using open email validation.
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Supports integration with 20+ CRMs.
Lead411 Pros
- Email verification ensures high email accuracy rates and reduced bounce rates for outreach campaigns.
Lead411 Cons
- US-centric dataset; insufficient data from other regions like Europe, Asia and Latin America.
Lead411 Pricing
Plans Details
Free 7 days free trial ✅ 50 Exports
Basic paid $99/mo
High-end paid Custom usage and pricing
9. Apollo.io
 and track contacts without email addresses in your CRM.
Apollo.io Key Features
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Enriches company data with over 275 million contacts and detailed firmographics for improved targeting.
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Data Health Center flags inaccurate data and completes missing data points.
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Exhaustive US-centric data.
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Notifies and schedules automatic enrichment on new updates.
Apollo.io Pros
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65+ advanced search filters.
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Serious automation features; Almost every repetitive sales and marketing tasks can be automated.
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Seamless integration with CRMs like Salesforce for workflow efficiency.
Apollo.io Cons
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Limited data outside of the US.
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Full-on automation poses a risk of losing personal touch.
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High tier pricing, hard to access for small businesses and startups.
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Not GDPR compliant.
Apollo.io Pricing
Plans Details
Free Free Plan Available ✅ 1,200 Credits / year
Basic Paid $59/user/mo
High-end Paid $149/user/mo
10. Data Axle (Formerly InfoGroup)
 $195/mo
Basic Paid (Annual) $179/mo
11. the platform Sales Navigator
. This allows you to target companies that are the best fit for your goals with greater precision.
Additionally, Leadspace supports integration with CRMs and marketing platforms like Salesforce, HubSpot, and Marketo.
Leadspace Key Features
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Intent Scoring search for solutions in your industry, and help prioritize leads.
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Data Matching and Deduplication clears your CRM of duplicate or outdated entries.
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Offers AI-powered audience modeling for better ICP creation and targeting.
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Provides segmentation tools to refine company data for specific campaigns.
Leadspace Pros
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AI-driven insights help target companies more effectively.
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Strong focus on creating precise audience profiles.
Leadspace Cons
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Advanced features may be overwhelming for smaller teams.
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High-end price points.
Leadspace Pricing
Their Pricing information is not public. You will have to contact their sales team to get a quote.
13. Owler
![Owler Landing Page](https://lh7-rt.googleusercontent.com/docsz/AD_4nXdtWo9BxXe_U0aJe7l5V73j1UFqu4Ost4vfu4pOVGb4FuIScZ7a7R25p93CwmWT6hy3R6OXII-EfrtPAgOKcvTnuOizPFr8QWjWNYJYJ-gjDRpTIh-gGIoeXDJAsa-tSwOE-i2s?
One of the largest crowdsourced company data enrichment providers, Owler, pulls insights from its active user community of over 5 million professionals, giving it a fresh, up-to-date perspective on smaller or emerging companies that might be underrepresented in other databases. The data is later verified by Owler's data science team, so you can be assured they're accurate.
Owler is a great choice if you need to understand not just a company but its position in the market, including competitors, estimated revenue, and leadership details. This data is aggregated from its own analytics, user contributions, and public sources, so you get an idea of how a company fits into its industry landscape.
Owler Key Features
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Daily Snapshot email allows users to receive daily updates on companies of interest.
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Crowdsourced data from over 5 million business professionals.
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Provides competitive analysis for understanding market positioning.
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Includes notification features for tracking changes in key companies.
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Supports integration with popular tools like Hubspot, Salesforce, Slack and Microsoft Teams.
Owler Pros
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First-hand data, crowdsourced by professionals, gives real-time updates.
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Excellent for tracking competitors and market trends.
Owler Cons
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Smaller database size of only 15 million profiles in comparison to other tools.
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Crowdsourced data can be less reliable even with verification by the data science team.
[Owler Pricing](https://www.owler.com/checkout/owlerpro?utm_
Plans Details
Free Free Plan Available ✅ Follow up to 5 companies Access 1 company profile per month
Basic Paid $39/mo
High-end Paid Custom usage and pricing
How to Find The Perfect Company Data Enrichment Tool
Now that you know the top company data enrichment tools going into 2025, it's time to pick one. But how do you find the one that's best suited for your needs? Let's find out.
1. Data Needs Evaluation
Ask yourself these specific data related questions:
- What are the important data points and geographical areas you are focused on?
Not all company data enrichment providers are made equal. Some provide more data points than others. Circle out your 'must-have' data points.
Similarly, most providers give higher emphasis towards the North American region, as they have more customers there. Be on the lookout for what geographical data you want and find a provider that covers that area.
Proxycrul and Adapt.io dominate on data points variety, while Cognism offers a wider geographical coverage.
- What is your relevant industry?
Do you operate in a common industry or a niche? Go for a provider that is comprehensive with their datasets, and doesn't leave out your niche industry.
Adapt.io provides niche segmentation, while Owler might have newer, underrepresented data in other databases.
- Does the data provider compliment your outreach methods?
If the outreach norm in your industry is through email, then search for a provider that specializes in email enrichment. If you operate through different channels, go for a high-end provider that supports all your channels.
Enrich Layer' API-first design, made for developers, allows you to integrate enrichment capabilities into your existing workflows, applications, or platforms.
- Are you a high-volume user?
Often, rate limits are imposed on enrichment platforms to push users towards subscribing for a better, expensive plan. Choose a company data enrichment provider that accommodates your volume requirements without coercing you to pay more.
Enrich Layer's generous rate limit of 432,000 requests per day is perfect for high-volume.
- What current CRM and other integrations are you currently working with?
Learn what integrations the platform supports before you sign up for a provider. You don't want two incompatible platforms and double your workload.
While most company data enrichment tools on this list integrate with popular CRM platforms, your tech stack as a whole might be an issue.
- Any add-ons you wish from your provider?
Besides the primary data enrichment function, most providers give some extras to differ themselves from the competition. Browse tools offering that something 'extra' which would benefit you the most.
2. Data Accuracy
The worst deal you could get out of your data enrichment provider is inaccurate data. From out-dated data to wrongly verified contact information, there are many things that can be wrong with the data you receive.
Fact-check a provider's data quality and accuracy claims through customer review sites. Better yet, go with a provider that has a data freshness guarantee.
3. Budget
Even the perfect company data enrichment provider is just sour grapes if the cost is outlandish. There are a lot of options and pricing tiers in the market catering to varying budgets, so don't worry if you have a limited budget.
At $49/mo, Enrich Layer and Adapt.io are the most affordable company data enrichment tools in the list, just behind Owler at $39. But Owler's limited database of only 15 million contacts might make you reconsider.
4. Legal Compliance
Consider going with a provider that sources data legally and ethically. GDPR and CCPA compliance are the norm in the data industry.
Almost all company data enrichment tool providers in my list are compliant to GDPR and CCPA regulations. However, be sure to do your due diligence for complete peace of mind.
5. Customer Support
Isn't it great when you reach out to customer support and they get back to you two days later bsolutely not. Some promise 24/7 customer support but all you get is chatbots in return. Look for a provider that has a human listening to your concerns at the other end and not AI.
There are no chatbots within Enrich Layer. Your concerns are dealt with directly by an expert on the other end.
Choose the Best. Choose Enrich Layer.
Enrich Layer stands at the top of this list for a reason. Enrich Layer's database, LinkDB, boasts the largest database on the list, that updates in real-time, all the while matching Adapt.io's affordable pricing and Cognism's global reach.
You get access to rich B2B data from more data sources than just the platform. We always link it back to a the platform identifier, so it may seem like our API only relies on the platform, but it doesn't. Get accurate, real-time insights that help you make smarter decisions and drive your business forward.
Surround yourself with the best. You deserve nothing less. Choose Enrich Layer and get 20 free credits upon signup.
FAQs
How to enrich company data?
To enrich company data, choose a reliable company data enrichment tool, integrate it with your CRM or platform, and specify the data you need. Use the tool to update your records in real-time or through batch processing, ensuring your data stays accurate and actionable.
What is an example of data enrichment?
Data enrichment entails combining multiple internal data sources. For example, a sales team might enrich their CRM records with firmographic data like company size, revenue, and industry to prioritize leads based on potential value and tailor their outreach strategies.
How does company data enrichment differ from personal data enrichment?
Company data enrichment focuses on firm-level details like industry, revenue, and technology use; personal data enrichment enhances individual profiles, providing insights such as job titles, skills, and contact information.
Can small businesses benefit from company data enrichment tools?
Absolutely mall businesses can use data enrichment to refine their marketing efforts, target the right clients, and compete more effectively with larger players.
What’s the difference between real-time and batch data enrichment?
Real-time enrichment updates records instantly, ideal for dynamic workflows. Batch enrichment, on the other hand, processes large datasets periodically for mass updates.